The spotlight often shines on creators and brands, but the true backbone of influencer marketing often goes unmentioned: the agency. This crucial "middle layer" is what seamlessly connects and orchestrates successful campaigns. Understand the indispensable role agencies play in bringing strategies to life, ensuring smooth collaborations and impactful results for everyone involved. https://www.bookyourcreator.com/blog/influencer-marketing-needs-a-middle-layer-and-thats-the-agency