This essay aims to demystify the postmodern perspective on social media interaction in developing place brand authenticity. It is a reflective study that relies on a structure review approach. The findings denote that (1) place brand authenticity which emerges as the brand image of a place is derived from the content of the shared value in the social media sphere. where control of sha... https://www.roneverhart.com/Fire-Retardant-Premium-Polyester-8ft-Rectangular-Tablecloth-Ivory-Fitted-High-Performance-Table-Cover/